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Sixty years
ago, in the mid 1940’s, Joe Parker became the first Parker family
member to sell a mattress in Vancouver. His offered a full
selection of home furnishings, including mattresses. At that time,
a good quality Sealy mattress could be purchased for $39.95. His
brothers, Sam, Jack, Ben and Bill, joined him in business. Isaac,
the youngest of 7 brothers, was too young. Years later, in the
1950’s, Isaac, known as Izzy, opened his own store. All mattresses
were sold in furniture stores, and all prices were the same in
those days. In fact, there were price cards printed up by the
mattress factories and given to all sales people in all stores. The
prices were fixed and non-negotiable. Over the years, Izzy noticed
that of all the products he sold, the mattresses caused the least
problems. They did not get scratched during delivery. They did not
malfunction and need repairs. They did not require operating
instructions. In the 1970’s, Izzy took an extremely bold and
financially risky step. He converted his furniture store “Pride
Furniture”, whose logo was the catchy “Furnish your home with
Pride” into Vancouver’s first “mattress specialty shop. He took the
official selling prices and reduced them by 25%, incurring the
wrath of both his suppliers and competitors. Vancouver’s first
“mattress specialty shop” was open. It was called “Mattress
City”.
The concept caught
on. His early success in the mattress business resulted in the
opening of 4 more stores, including an expansion into Langley. Now,
in 2007, Parker’s is one of the oldest continuously operating
businesses in Langley. Imitation is the sincerest form of flattery.
In the following years, many people opened similar stores. Many of
them failed. In the 1980’s, one of Izzy’s competitors opened a
store with a name very similar to Mattress City. A decision was
made by the Parker Family to add their name to the company to
distinguish it from the other stores.
Izzy
encouraged his sons, Stephen and Phil, to obtain college degrees
rather than enter the mattress business. The long hours of business
ownership are difficult on a family and he wanted better for his
sons. Both sons took his advice. Stephen got a degree in Tourism
Management, then became a Chartered Accountant. Phil got an
Operations Management degree. Little did they know that years
later, these useful degrees would become the cornerstones of their
successful operation of a mattress factory and retail business.
As Izzy neared retirement age, in the 1990’s both sons were drawn
into the family business from their respective successful careers.
Phil, with his operations management background, embarked on an
ambitious expansion program. He felt that if the company could both
manufacture and sell mattresses, customers could benefit from
factory direct prices, and the company would have the advantage of
control over quality and supply. Vancouver’s first and only Factory
Direct Mattress Company was opened in the early 1990’s and the
company name was changed to “Parker’s Mattress Factory Stores.” In
1997, Parker’s factory mattresses were named “BEST NEW PRODUCT” by
Business in Vancouver magazine.
Izzy and
Phil continued to expand, buying out a competitor. Stephen,
meanwhile was working as an auditor at Canadian Airlines. In 1993,
Stephen left the airline, and joined his brother and father at
Parker’s. With his financial background, Stephen oversees the
business end of Parker’s while Phil concentrates on the operations.
Both brothers, however, have not forgotten their roots and can
still be seen unloading trucks, selling mattresses and washing the
windows. With the future of the business now stable and secure,
Izzy retired in the late 1990’s. He died of cancer in 2003 at the
age of 72.
Today,
the business is still 100% Vancouver owned and operated. All coil
spring products are made in our associated factories in Vancouver
and Surrey, with Canadian materials, by Canadian
workers. |