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Sixty years ago, in the
mid 1940’s, Joe Parker became the first Parker family member to
sell a mattress in Vancouver. His offered a full selection of home
furnishings, including mattresses. At that time, a good quality
Sealy mattress could be purchased for $39.95. His brothers, Sam,
Jack, Ben and Bill, joined him in business. Isaac, the youngest of
7 brothers, was too young. Years later, in the 1950’s, Isaac, known
as Izzy, opened his own store. All mattresses were sold in
furniture stores, and all prices were the same in those days. In
fact, there were price cards printed up by the mattress factories
and given to all sales people in all stores. The prices were fixed
and non-negotiable. Over the years, Izzy noticed that of all the
products he sold, the mattresses caused the least problems. They
did not get scratched during delivery. They did not malfunction and
need repairs. They did not require operating instructions. In the
1970’s, Izzy took an extremely bold and financially risky step. He
converted his furniture store “Pride Furniture”, whose logo was the
catchy “Furnish your home with Pride” into Vancouver’s first
“mattress specialty shop. He took the official selling prices and
reduced them by 25%, incurring the wrath of both his suppliers and
competitors. Vancouver’s first “mattress specialty shop” was open.
It was called “Mattress City”.
The concept caught on. His
early success in the mattress business resulted in the opening of 4
more stores, including an expansion into Langley. Now, in 2007,
Parker’s is one of the oldest continuously operating businesses in
Langley. Imitation is the sincerest form of flattery. In the
following years, many people opened similar stores. Many of them
failed. In the 1980’s, one of Izzy’s competitors opened a store
with a name very similar to Mattress City. A decision was made by
the Parker Family to add their name to the company to distinguish
it from the other stores.
Izzy encouraged
his sons, Stephen and Phil, to obtain college degrees rather than
enter the mattress business. The long hours of business ownership
are difficult on a family and he wanted better for his sons. Both
sons took his advice. Stephen got a degree in Tourism Management,
then became a Chartered Accountant. Phil got an Operations
Management degree. Little did they know that years later, these
useful degrees would become the cornerstones of their successful
operation of a mattress factory and retail business.
As Izzy neared retirement age, in the 1990’s both sons were drawn
into the family business from their respective successful careers.
Phil, with his operations management background, embarked on an
ambitious expansion program. He felt that if the company could both
manufacture and sell mattresses, customers could benefit from
factory direct prices, and the company would have the advantage of
control over quality and supply. Vancouver’s first and only Factory
Direct Mattress Company was opened in the early 1990’s and the
company name was changed to “Parker’s Mattress Factory Stores.” In
1997, Parker’s factory mattresses were named “BEST NEW PRODUCT” by
Business in Vancouver magazine.
Izzy and Phil
continued to expand, buying out a competitor. Stephen, meanwhile
was working as an auditor at Canadian Airlines. In 1993, Stephen
left the airline, and joined his brother and father at Parker’s.
With his financial background, Stephen oversees the business end of
Parker’s while Phil concentrates on the operations. Both brothers,
however, have not forgotten their roots and can still be seen
unloading trucks, selling mattresses and washing the windows. With
the future of the business now stable and secure, Izzy retired in
the late 1990’s. He died of cancer in 2003 at the age of 72.
Today,
the business is still 100% Vancouver owned and operated. Although
we do carry other brands as well now, all coil spring products with
a "PARKER'S label" are made in our associated factories in
Vancouver and Surrey, with Canadian materials, by Canadian
workers. |